Barclays is huge player in the financial industry, i.e. personal banking, credit cards, wealth & investment management, corporate & investment banking. The corporation has a large international presence worldwide. The financial industry traditionally invests highly in sports sponsorship. Barclays is no exception. As a reason for being involved in sports sponsorship, Barclays state that “sport […]
Archive | Sport & Events
The application of sports as part of a strategy to boost a city’s economy and brand
By Kenneth Cortsen on April 2, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Indianapolis successfully implemented a strategy, through which the city utilized sports as a method to boost the local economy and to secure a brand transformation. Check out the video below: Source: Indianapolis Star.
Nike – utilizing events to facilitate brand experiences
By Kenneth Cortsen on April 2, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
© Kenneth Cortsen, December 2010 Writing down memories and thoughts regarding specific situations and experiences on the wall may serve great purposes in terms of creating brand experiences. That is a way to depict the emotions leading to, integrated into and related to the great experiences that these situations equal to people. Picture: From the […]
Handball – positioning of handball in the UK in relation to London 2012 Olympics
By Kenneth Cortsen on March 26, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
There are huge interests at stake in relation to the Olympic Games. Staging this mega-event corresponds with the ‘movement’ of $. This video looks at the commercialization efforts linked to how the British Handball Federation prepared for the London 2010 Olympics. To consider the impact of the Olympic Games, take a look at the following […]
Globalization of the sports industry – part 2
By Kenneth Cortsen on March 13, 2013 in Best Of, Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
“Sport is probably the most universal aspect of popular culture” (McKay et al., 2001). Football (a.k.a. soccer in North America) is no. 1 when measuring what constitutes the popularity of a single global sport (Giulianotti, 1999). In that regard, Giulianotti has been involved in studies investigating the multifaceted and increasingly vital interrelationships of football and […]