“Peyton Manning is magnificent” is a comment recently published by CBS Denver. Magnificent is a fine keyword describing Manning’s performances for Denver Broncos this season; a season where Manning has played a significant role in taking Broncos to the playoff as a no. 1 seed. On top of that, he has already set his own […]
Archive | Sport Economy
The modern framework for sport events: be entertained and transformed
If the mantra for sport events is that fans want to be entertained and transformed through extraordinary experiences, it is no wonder that event managers are pursuing to create new frameworks for sport events. Setting new standards and coming up with differentiated solutions make sense from a business perspective based on the intensive competition for […]
Tim Tebow’s kaleidoscopic brand evolution
Since coming off the bench and helping his former team Denver Broncos into the playoff in last year’s NFL season, Tim Tebow’s brand status has experienced ‘rollercoaster’ progression. In the NFL playoff last season, the ‘Tebow’ name received extremely high rates of exposure and recognition at several platforms ranging from political speeches to social […]
The Importance of Twitter when building sports brands?
According to Darren Rovell from ESPN, powerful sports brands like Kobe Bryan, Michael Jordan, Derek Jeter or Tom Brady are currently not on Twitter…..This is a very surprising fact given the status and position of these persons in the world of sports. The sports world and the rise of a sports star lead to massive […]
Interesting articles about ‘the Business of Sports’
For inspiration about the crossroad between ‘sport & business‘, check out this knowledge centre….You will find articles about the following topics: ‘sport & fandom’ ‘sports branding’ ‘sport management’ ‘sport economy’ ‘sport & experience economy’ ‘sport & CSR’ ‘sport & venue management’ ‘sport & event economy’ ‘sport & event marketing’