top menu

The Importance of Twitter when building sports brands?

According to Darren Rovell from ESPN, powerful sports brands like Kobe Bryan, Michael Jordan, Derek Jeter or Tom Brady are currently not on Twitter…..This is a very surprising fact given the status and position of these persons in the world of sports. The sports world and the rise of a sports star lead to massive amounts of fan followers and sport fans in the contemporary sports world  consume many aspects of their idols, including information about these idols. The latter is often displayed through the Twitter profiles of sport stars for what reason it is surprising that the businesses functioning behind these stars have not initiated Twitter actions as part of the brand building process…


Here is a list of the most-requested sports stars who are not on Twitter at the moment (in order):

  • Tom Brady
  • Derek Jeter
  • Michael Jordan
  • Kobe Bryant
  • Charles Barkley
  • Dale Earnhardt Jr.
  • Peyton Manning
  • Phil Mickelson
  • Cam Newton
  • Bobby Knight
  • Maria Sharapova
  • Tony Stewart
  • Roger Federer
  • Jon Gruden
  • Rex Ryan

Source: Darren Rovell, ESPN



No comments yet.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Loading Facebook Comments ...