In today’s contemporary society, we witness a sports industry, which has become more commercialized and globalized over the years. Sports have a more significant role in our society and have a wider appeal to people worldwide. Some of the largest media audiences are related to mega sports events, e.g. single events like Super Bowl or […]
Archive | Sport Economy
New questions in the football economy!
Simon Kuper, co-author of the book Soccernomics questions whether or not ‘football economists have misinterpreted things’ when it comes to the sport’s finances? From my point of view, the question holds some interesting details when referring to some of the current issues in the football economy. From my point of view, football economy is still […]
Sports, PR-crisis and corporate exit strategies – lessons to be learned
The sports world is exciting and unpredictable due to its dynamic nature. New stars may shine and current stars may fade. The lack of human control may result in various scandals or fatal incidents. A lot of people are intertwined in this world – athletes, coaches, managers, nutritionists, sponsors, fans just to mention some interrelating […]
UEFA Champions League is a ‘Money Game’
Football economy, sports marketing, UEFA Champions League, sports branding
Sports investments – a new alternative
‘Trade in Sports’ is a Swedish company specializing in sports investments. It is new financial service company focusing on the ‘opportunity to invest in actors in the sports industry’. Many actors in the sports industry lack external capital. Therefore, this financial service acts as a marketplace where investors and actors (teams and individuals, incl. race […]