The influx of commercialization in the sports industry has created a melting pot in which the junction between sport and entertainment is a key ingredient. In the contemporary sports industry, serious and leading actors are competitively and continuously trying to find innovative ways to capitalize on this junction. Brand building and brand management are at […]
Archive | Sport Economy
The application of ‘strategic CSR’ in the sports industry
By Kenneth Cortsen on February 11, 2013 in Best Of, Sport & CSR, Sport Economy, Sport Management, Sport Marketing
From strategic and commercial angles, corporate social responsibility (CSR) can definitely be applied in the sports industry as an innovative tool to achieve profitable value creation. In their research, Bradish & Cronin (2009) state that “over the past decade, there has been a groundswell of support within the sports industry to be ‘good sports’, as […]
UEFA just released the fifth ‘Club Licensing Benchmarking Report’
UEFA just released the fifth ‘Club Licensing Benchmarking Report’, which entails detailed analytical points and comments connected to the governance and financial development of European club football. UEFA’s ‘financial fair play’ (FFP) idea is all about ‘financial sustainability’ in the sense that clubs must strive to balance revenues with expenses and try to do their […]
Economic and branding impact of the Super Bowl
By Kenneth Cortsen on February 4, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
“IT WILL TAKE MORE THAN A HISTORIC RECESSION AND A PLAYER LOCKOUT TO SACK THE BUSINESS OF FOOTBALL.” (FORBES, 2011) Last night’s Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens is the biggest party in American sports. The business of football has strong cultural and commercial roots manifested in the American […]
Manchester United valued at more than $3 billion
When assessing the well-known corporate brands like DHL, Smirnoff, and Toshiba, one may ask what they have in common? From a corporate sponsorship angle, they are all official sponsors of Manchester United and hence are associated with one of the sports industry’s strongest corporate brands. In that regard, Manchester United has done extremely well in […]