Content is key in sports-related business models. More than ever, this argument should be weighted highly by sport organizations, which ask for value in return for the content produced. Often, TV-income is the most important ‘driver’ meant to secure financial sustainability in an increasingly professionalized sports industry; this is a fact, which leaves sport […]
Archive | Sport Economy
The ‘commercial train’ in European football is still running
According to ‘the Deloitte football money league 2013’, Real Madrid came out as the ‘leading goal scorer’ in terms of securing the no. 1 spot measured on revenues. The Spanish powerhouse led football’s ‘money league’ by exceeding €500 mio. in revenues for the 2011/2012 fiscal year (1 year). Earning the top spot, Real Madrid beats Spanish […]
The Olympic Games – creating ’emotional equity’ linked to athletes, fans & consumers
Watch my interview with Rodrigo Pacheco from Peru, participant in the London 2012 Olympic Games (badminton), sport management graduate & practitioner. The interview gives you insight into an athlete’s experience with the Olympic Games. It also discusses the impact of ’emotional equity’ as it relates to commercialization of sports.
Nike – utilizing events to facilitate brand experiences
By Kenneth Cortsen, inspiration from a 2010 visit to Nike’s HQ in Oregon, the US. Writing down memories and thoughts regarding specific situations and experiences on the wall may serve great purposes in terms of creating brand experiences. That is a way to depict the emotions leading to, integrated into and related to the […]
Objectives of sport sponsorship and the threat of ambush marketing
The objectives of sport sponsorship are multiple. An important one in a harsh business setting is to meet any competitive threats in the sense of taking advantage of sponsorship opportunities and exploiting these opportunities to stop competitors from reaching out for the same opportunities. Still, meeting this objective may not be enough as competitors engaging […]