Kenneth Cortsen’s Insights
This blog strives to provide insights and trends about the business of sports. Browse the site and gain a deeper understanding of the passionate texture of the convergence between sports and business. That is YOUR way to get ahead in the game!
The economic cash cow of reaching the Promised Land of the Premier LeagueAugust 4, 2020 6:59 pm
Tonight’s playoff-final between Fulham and Brentford is an interesting stakeholder case in football with a huge amount of money at stake. On top of securing an attractive sporting position in the Premier League, the winner of the game will also exemplify the sports economic ‘the winner takes it all’ principle of scoring the ‘football lottery’s’ mega jackpot prize in terms of a fair part of the league’s gigantic broadcasting deal of more than £9bn. The symbolic value in these two clubs being elevated so quickly at such a high stage mirrors an interesting formula regarding football investments, which proves my point regarding the importance of ‘asset appreciation’ and how this links with the weight of activating any form of capital in the football economy.
Success over time highlights Liverpool FC’s strong ethos of fighting backMay 13, 2019 11:34 am
Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the title and thus the fact that Liverpool FC has ‘more than one season to remember’ reflects that shaping Liverpool’s brand over time is a multi-dimensional scenario but highly associated with being a top club for many years. History provides an understanding of contemporary existence and helps to set the direction for the future.
Data analytics, organizational learning and governance in footballApril 2, 2019 6:01 pm
Football (soccer in the US) is subject to the market dynamics and the rapid information flow characterizing societies in the digital era. Whether focus is on sporting performances or the business of football, including the correlation between the two perspectives, the proficiencies of football clubs to comprehend and ‘tackle’ the data challenge with enhanced accuracy are vital. In addition, this touches upon how football organizations, e.g., football associations, leagues and clubs are organized and governed.
Football/soccer analytics – the search for competitive advantagesMarch 3, 2019 12:22 am
Winning the UEFA Champions League is a function of how strategy creates a vital level of cohesion and thus understanding within a team. Data plays a central role in helping to facilitate such scenarios in the world of football. Football is the most complex game in sports. Therefore, it is crucial to let data assist in shaping a good foundation for decision making on and off the playing field.
The ’reputational effects’ on Nike as a result of the ‘exploding sneaker’ of Zion WilliamsonFebruary 25, 2019 5:53 pm
The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) game between no. 8 ranked North Carolina (UNC) and no. 1 ranked Duke featured a 3.2 overnight rating. The UNC vs. Duke game included many of the tribal fandom aspects, which were activated significantly by the dramatic and unscripted incident when Duke star player Zion Williamson fell to the ground with a sprained knee due to his exploding Nike sneaker. The incident emphasized the contextual framework in modern elite sports in portraying a reality where the narratives go beyond the playing field and where the influence of money has increased.