top menu



    "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing."


  1. 1
  2. 2
  3. 3
  4. 4

Kenneth Cortsen’s Insights

This blog strives to provide insights and trends about the business of sports. Browse the site and gain a deeper understanding of the passionate texture of the convergence between sports and business. That is YOUR way to get ahead in the game!

Featured Courses

Latest Insights

Success over time highlights Liverpool FC’s strong ethos of fighting back

May 13, 2019 11:34 am

Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the title and thus the fact that Liverpool FC has ‘more than one season to remember’ reflects that shaping Liverpool’s brand over time is a multi-dimensional scenario but highly associated with being a top club for many years. History provides an understanding of contemporary existence and helps to set the direction for the future.

Data analytics, organizational learning and governance in football

April 2, 2019 6:01 pm

Football (soccer in the US) is subject to the market dynamics and the rapid information flow characterizing societies in the digital era. Whether focus is on sporting performances or the business of football, including the correlation between the two perspectives, the proficiencies of football clubs to comprehend and ‘tackle’ the data challenge with enhanced accuracy are vital. In addition, this touches upon how football organizations, e.g., football associations, leagues and clubs are organized and governed.

The ’reputational effects’ on Nike as a result of the ‘exploding sneaker’ of Zion Williamson

February 25, 2019 5:53 pm

The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) game between no. 8 ranked North Carolina (UNC) and no. 1 ranked Duke featured a 3.2 overnight rating. The UNC vs. Duke game included many of the tribal fandom aspects, which were activated significantly by the dramatic and unscripted incident when Duke star player Zion Williamson fell to the ground with a sprained knee due to his exploding Nike sneaker. The incident emphasized the contextual framework in modern elite sports in portraying a reality where the narratives go beyond the playing field and where the influence of money has increased.

Why investing in esports may be a good idea in the Amazon era?

February 25, 2019 2:20 am

This blog post takes a deeper look at this investment and its associated business reasoning while providing access to a podcast (find it below) about the development of esports and its business potential. Most people don’t consider esports a viable investment option, but that’s mostly because it is difficult to understand the full impact of a game without playing it or in another sense following or studying esports to comprehend the various mechanisms influencing the context of the sport and its business ecosystem……