top menu



    "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing."


  1. 1
  2. 2
  3. 3
  4. 4

Kenneth Cortsen’s Insights

This blog strives to provide insights and trends about the business of sports. Browse the site and gain a deeper understanding of the passionate texture of the convergence between sports and business. That is YOUR way to get ahead in the game!

Featured Courses

Latest Insights

Major League Baseball - the Dilemma of Fan Experience vs. Fan Safety

March 31, 2018 11:10 pm

The primary goal of large professional sports team is to be the best at their sport. However, a secondary goal is to provide an entertaining and positive experience for their fans while they are at games. Teams do this through marketing efforts, in-game entertainment (apart from the actual game), promotional items and gate giveaways, and by keeping fans safe. Major League Baseball is no different. However, the league was recently scrutinized for the dangerous situation its fans are encountering by just being at the ballpark – being hit by foul balls and even bats.

Top football rivalries combine historic content and big business - the case of Manchester United and Liverpool FC

March 10, 2018 2:25 pm

Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of each club. Football is a socio-cultural phenomenon connected with the dynamic negotiations of meaning, which have surrounded this rivalry for decades. To exemplify significance of the historic content and legacy, consider the famous Bill Shankly rhetoric statement that football goes beyond life and death in its expression of importance. Or consider the meaning of the ‘Busby Babes’ and the air plane tragedy in Munich in the 1950s as symbolic value in bringing the label ‘United’ to life. Both examples have helped to shape the fandom associated with both clubs and thus to form the incremental revenue sources in the modern football economy. Now, the consumption of today’s rivalry takes place with astronomic economic impact.

Why the IOC has decided to allow each host city to include 5 additional sports and what sports will be next?

February 20, 2018 7:39 pm

The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, the unification of the world as we cheer for the underdogs and established favorites, and of course, the thrill of competition and glory of success. But before the grand opening ceremony another rivalry takes place, a fight for which sports will have the opportunity and honor to compete in The Games. About 7 years in advance, the International Olympic Committee (IOC) evaluates a multitude of international sport federation bids and considers the impact each sport contributes towards cultural legacy, Olympic values, and popularity among younger generations.

The synergies between professional sports clubs and eSport

February 14, 2018 12:35 am

With the growing influence of eSports worldwide, it is interesting to consider the synergetic effects that arises when professional sports clubs invest in eSports. There is a sound rationale in linking eSports with the existing competent support functions of a professional sports team, e.g. nutritional expertise, mental coaching, physical trainers and access to the infrastructure of the professional club. The latter is important in relation to building a training and development environment, which takes eSports athletes to better platforms of learning and development just as seen in professional sports. Additional, there are synergetic effects to be found in the area of business development.