In relation to my research within the intersection between sports branding, sports economy and sports management, I wrote a post (in Danish) on the 11th of June on this web site concerning the application of different media platfoms in professional sports in Denmark (the post was about football, i.e. soccer in the US). It was […]
Tag Archives | sportssponsorater
Highest paid athletes – and where are the Danes?
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]
VM i fodbold – kan det betale sig at investere i sådanne mega-events?
Problemstillinger i forhold til afholdelse af VM i fodbold, d.v.s. kan det betale sig? Der vurderes også på incitamenterne for at afholde VM….Check nedenstående radioindslag efter 1:23:10 Værtsnationen skal gøre op med sig selv, hvad de skal have ud af at afholde en mega-event som VM i fodbold, hvilket skal sammenholdes med den økonomiske investering […]