Photo: The rhytm of the FIFA 2014 World Cup Brazil (source: FIFA). Nu er VM i fodbold i Brasilien i gang, og den sportslige mega-event bringer mange udfordringer og interesser i spil. VM i fodbold er en fodboldfest med enorme dimensioner. Den globale rækkevidde er massiv, og fodboldfestens emotionelle kapital berører folk i alle verdensdele. […]
Tag Archives | sportsøkonomi Kenneth Cortsen
Fan Engagement – a comparative look at the Danish Super League and the German Bundesliga
By Kenneth Cortsen on April 15, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]
NFL, Denver Broncos and Peyton Manning – economic impact & commercial interdependence
By Kenneth Cortsen on October 22, 2013 in Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Denver Broncos from the NFL experienced its ‘first loss’ of this year’s NFL-season when the team played Indianapolis Colts this weekend (7th game of the season). Broncos won the first 6 games of the season and quarterback Peyton Manning has played a leading role in this great accomplishment with new ‘passing records’. The ironic echo […]