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Tag Archives | sports sponsorship trends

Skærmbillede 2020-12-31 kl. 12.17.49

Current and future sports business trends from a 2020 perspective

By on December 31, 2020 in Best Of, Sport & Events, Sport Economy, Sport Management, Sport Marketing

2020 marks an extraordinary sports year. First, 2020 has been remarkable because of the major shift that the COVID-19 pandemic provoked in the business of sports. Another a yet more positive influencer on the 2020 sports year is how the role of activist athletes saw increased commercialization potential boosted by the aftermath of Colin Kaepernicks […]

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Skærmbillede 2015-09-04 kl. 20.29.14

Traditional sports sponsorship models are changed by digital options

By on November 30, 2015 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing

There is nothing new in seeing an organization or product being endorsed by a professional athlete. Sports stars have done that for years and the association with athletes is usually a good ‘add on’ for the organization or product. The business of sports is a celebrity-driven culture so this association enhances recognition and a positive […]

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