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Tag Archives | sports sponsor

Do sports sponsors have a responsibility for the creation of enhanced fan experiences?

With the intensified vitality of brand management in the sports industry, major sports properties and their business partners have allocated more resources towards strategies aimed at building profitable brand solutions. That has shaped current and modern sports branding and sports economic trends in the sense that top sports properties as well as sports properties at […]

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Taking a look at big spenders in ‘sports sponsorship’ – part 3 – Emirates & its football engagement

When following the world of professional sports and especially football, you will recognize Emirates. In an investigation of sports sponsorships, the brand from Dubai comes to mind as a key player in the management of various sponsorship assets in different sports. In terms of football sponsorships, Emirates has taken a dominant role. The brand has […]

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