The pinnacle of professional cycling is Tour de France. The race is a sporting mega-event and a large commercial show, which is enjoyed by millions of fans and hence acts as a market place for a dynamic flow of money. Teams, riders, sponsors, media, fans, cities and regions are among the actors in this entertaining […]
Tag Archives | sports management
The role of female sports fans in the business of sports
“Scarborough Sports Marketing Research noted the number of female sports fans has increased tremendously over the years (“The women are sports fans,” 2002; Vogt, 2002). In fact, the percentage of women who claimed to be very, or somewhat, avid sports fans doubled between 1998 (29%) and 2002 (58%; Gaffney, 2002). In 2008, women comprised 45% […]
The significance of a ‘multimedia’ approach to build a sports brand – NFL case….
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“The effective and seamless blending of image, music, and voice may also account for the National Football League’s rise to prominence in the television era. By the 1960s, most Americans understood football as a sport.” (Hardy et al., 2012, p. 497). This citation marks that media and especially the evolution of new media (moving from photographs […]
Highest paid athletes – and where are the Danes?
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]
Manchester United Soccer Schools – Scandinavia
By Kenneth Cortsen on June 13, 2013 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
This video (see below) contains a deeper picture of how ‘Manchester United Soccer Schools’ (MUSS) – Scandinavia – works to enhance Manchester United’s brand in Scandinavia. Rasmus Sørensen, manager of MUSS in Scandinavia, tells us about the ‘MUSS experience’. MUSS aims at realizing the following visionary thoughts: * To strengthen Manchester United’s image and to help […]