Photos: Valentino Rossi, MotoGP’s famous no. 46 (source: Rossi’s official web site). Valentino Rossi turned out to be the first rider to accomplish 200 MotoGP podium endings when he came in third in Jerez last month. The Movistar-sponsored Yamaha rider and Italian multiple MotoGP World Champion stands out as the best motorcycle racer of all time […]
Tag Archives | sports economy
Restructuring of sports leagues – case of the Danish Super League
By Kenneth Cortsen on June 17, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: The Danish Super League product (source: Superligaen) In an era in which globalization and media development has merged, the commercialization rates and the inflow of money in sports have been very visible. The right to logo placement at the local stadium or via one of the traditional media platforms associated with a specific sports […]
FC Barcelona is on top of the football world once again – case of the UEFA Champions League Final and its impact on FC Barcelona’s reputational capital
By Kenneth Cortsen on June 8, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: FC Barcelona players celebrating the ‘treble’ achievement (source: official Twitter accounts of FC Barcelona President Josep Maria Bartomeu, Andrés Iniesta and Neymar Jr.) Both FC Barcelona and Juventus fought to claim the perfect season in Saturday’s UEFA Champions League Final as both teams played to win the ‘treble’. Italian and Spanish teams dominate the […]
FIFA’s current crisis is a ‘shitstorm’ for corporate sponsors
By Kenneth Cortsen on May 29, 2015 in Best Of, Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The international football association FIFA is amidst another huge media crisis after Swiss police arrested some of FIFA’s top executives on Wednesday and charging them with money-laundering and other criminal acts linked to this ongoing corruption investigation. There is no doubt that this has smeared FIFA’s overall corporate brand and its acclaimed World Cup brand […]
Manny Pacquiao vs. Floyd Mayweather Jr. will be the Super Bowl 2015 of boxing
By Kenneth Cortsen on May 3, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: Manny Pacquiao’s official Twitter & Floyd Mayweather Jr.’s official Twitter accounts help to promote tonights fight. Tonight’s boxing fight between Floyd Mayweather Jr. and Manny Pacquiao is a gigantic fight. The sport of boxing is notoriously known for its ability to ‘hype’ the competitive nature of ‘man vs. man’, in which ‘survival of the fittest’ is more visible […]