There is nothing new in seeing an organization or product being endorsed by a professional athlete. Sports stars have done that for years and the association with athletes is usually a good ‘add on’ for the organization or product. The business of sports is a celebrity-driven culture so this association enhances recognition and a positive […]
”Sports for all” is highly associated with sports in Denmark, e.g. with the intentions of the National Olympic Committee and Sports Confederation of Denmark (Danmarks Idræts-Forbund/DIF). The slogan covers the cultural contents of the Danish sports landscape and also leads me to emphasize the potential and popularity of the intersection between sports and corporate social […]
Sports branding presents the essence of commercial meaning and passion that surround the business of sports. It is a complex and dynamic concept. However, it is an interesting phenomenon that can show sports entities a new profitable breeding ground. If these entities delve into the deeper elements of sports branding’s multifaceted texture, they will find […]
”Understanding and managing attention is now the single most important determinant of business success” (Davenport & Beck, 2013, p. 3) The above-mentioned words give attention the economic perspective of being a ‘new currency’. While it may be a rather intangible concept, it is something tradable. Positive attention is in high demand but it is also perishable […]
Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]