”Sports for all” is highly associated with sports in Denmark, e.g. with the intentions of the National Olympic Committee and Sports Confederation of Denmark (Danmarks Idræts-Forbund/DIF). The slogan covers the cultural contents of the Danish sports landscape and also leads me to emphasize the potential and popularity of the intersection between sports and corporate social […]
Tag Archives | sport marketing experts
ATP World Tour Finals – persuasive annual growth
By Kenneth Cortsen on November 27, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]