Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]
Tag Archives | sport marketing
Made In Denmark: Top golf and commercial opportunities in Denmark
By Kenneth Cortsen on August 17, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: The 16th hole of the Made In Denmark tournament. Since Thursday, Himmerland Golf & Spa Resort has hosted the European Tour tournament Made In Denmark with DKK 11 mio. in prize money. From a sporting perspective, it is fantastic to have this tournament in Denmark in 2014, 2015, and 2016. It is a prestigious event for […]
Fan Engagement, data management, profitability and strategic branding in sports
By Kenneth Cortsen on August 1, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As part of the rapid commercialization process linked to professional sports environments, data management operations are purposively added with integrated fan engagement and branding considerations. New and comprehensive fan communications platforms are present in sports leagues and clubs worldwide. Whether focus is on the English Premier League (football/soccer), the German Bundesliga (football/soccer), universities in the […]
Corporate brands taking advantage of the passionate texture of football – Nike vs. Adidas
By Kenneth Cortsen on June 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
On top of being a premium football event, the FIFA World Cup is also a social party for corporate brands. Despite not being one of the official FIFA sponsors, other brands still invests highly in football’s most notorious party. For Nike, its football (soccer) business unit has already created buzz around the #RiskEverything campaign, which […]
The FIFA World Cup is a powerful and transformative football party
By Kenneth Cortsen on June 3, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In approximately one week, the FIFA World Cup will kick off in Brazil. This sporting mega-event will put a lot of challenges and interests in play. It is a football party with enormous dimensions. The global reach is massive and the football party’s emotional equity touches people from all corners of the world. The commercial […]