top menu

Tag Archives | sport event denmark

Skærmbillede 2022-07-25 kl. 09.05.33

Vingegaard skriver det perfekte narrativ med stor brandøkonomisk betydning

Sportsøkonomi handler bl.a. om, at kompetencer og talent er værdiskabende, fansene følger de bedste (altså dem med kompetencer og talent), og værdiskabelsen er afhængig af fansene og dermed den tilskuerinteresse, som udfolder sig. Tour de France startede med holdpræstation i Tivoli og etaper, hvor tour-karavanen flyttede sig gennem det danske landskab på en måde, der […]

Continue Reading 0

The UEFA EURO 2020 will become a positive investment for the Danish FA and Danish football in general

This past week, a delegation from Sport Event Denmark and the Danish FA (DBU) went to Switzerland to experience that Copenhagen won the bid as one of 13 host cities in 13 different European countries to host part of the UEFA EURO 2020 tournament. That is fantastic news for Denmark in general but also particularly […]

Continue Reading 0

Denmark and Herning succeed in terms of international sport event hosting

Last summer’s ECCO FEI European Championships in horse jumping, dressage and para-dressage is another good showcase example of Denmark’s and Herning’s competent abilities to bid for and host sport events. Denmark is a small country and Herning is not a major cosmopolitan capital but despite these facts they are still subjects to ongoing positive storytelling […]

Continue Reading 0

EHF EURO 2014 – winning the hearts of the Danish population – by ‘guest blogger’ Malene Hejlskov Mortensen

Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). Lost the Gold but Won the Hearts of the Danes EHF EURO 2014 in Denmark  “It has been a […]

Continue Reading 0