Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]
Tag Archives | soccer brand
Football players are social media stars with an ability to generate eyeballs and money
By Kenneth Cortsen on October 27, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]
Football & Sports Economy: The commercial stakes are high when sports properties fail to deliver
By Kenneth Cortsen on December 2, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Economic indicators point to the fact that there are much money at stake for sports properties and their commercial stakeholders when betting on the ‘certainty’ that a specific sports property will succeed on the playing field. Overall, football is the most popular and commercially developed sport in Denmark and in many other countries worldwide. Thus, […]