In alignment with the events of Spanish football’s La Liga, the UEFA Champions League has FC Barcelona’s Lionel Messi and Real Madrid’s Christiano Ronaldo in leading roles. Last night, Ronaldo scored his 76th goal in the Champions League tournament when his team Real Madrid faced Juventus in the first leg of semi-finals. He now moved […]
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Christiano Ronaldo’s hunger sets the standard for football’s global superstars
By Kenneth Cortsen on January 13, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]
Verdens største fodboldfest sætter verden på den anden ende
Photo: The rhytm of the FIFA 2014 World Cup Brazil (source: FIFA). Nu er VM i fodbold i Brasilien i gang, og den sportslige mega-event bringer mange udfordringer og interesser i spil. VM i fodbold er en fodboldfest med enorme dimensioner. Den globale rækkevidde er massiv, og fodboldfestens emotionelle kapital berører folk i alle verdensdele. […]
Corporate brands taking advantage of the passionate texture of football – Nike vs. Adidas
By Kenneth Cortsen on June 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
On top of being a premium football event, the FIFA World Cup is also a social party for corporate brands. Despite not being one of the official FIFA sponsors, other brands still invests highly in football’s most notorious party. For Nike, its football (soccer) business unit has already created buzz around the #RiskEverything campaign, which […]