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Tag Archives | Polo Ralph Lauren sponsorship

Michigan

How to capitalize on the technological bridge between sponsorship, media content and fan engagement in sports

In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]

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The business of tennis – from a Wimbledon perspective

Sunday’s men’s final in Wimbledon marked a historic moment when Andy Murray lifted the trophy after his victory against world’s no. 1 Novak Djokovic (ATP ranking). Murray’s title was the first time a British player won the men’s single final at the prestigious tournament in the ‘era of modern tennis’ (Fred Perry won his last […]

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