As part of the rapid commercialization process linked to professional sports environments, data management operations are purposively added with integrated fan engagement and branding considerations. New and comprehensive fan communications platforms are present in sports leagues and clubs worldwide. Whether focus is on the English Premier League (football/soccer), the German Bundesliga (football/soccer), universities in the […]
Tag Archives | NHL
Obvious long-term commercial options to be exploited in major sports events and collegiate sports
By Kenneth Cortsen on April 29, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
With the awareness and the attention-grabbing role of collegiate athletics in the US, it is interesting to explore the commercial landscape tied to collegiate sports rights and events. As it is noted by Rein et al. (2006), “established professional teams in leagues such as MLB and NBA are fighting for an ever-fragmented market share in […]
Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis
By Kenneth Cortsen on February 25, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]
The impact of technology and other WINNING investments on the business of sports
By Kenneth Cortsen on February 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]
IMG’s capitalization on sport stars and other assets – IMG College is meant for success
By Kenneth Cortsen on August 16, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.” So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]