The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corporate citizenship. The Peng Shuai case in international tennis – and how the WTA has tackled it – illustrates an interesting development when it comes to the commercialization and politicization of sports. […]
The business of sports has really changed since the 1960s. Globalization, technology, data, new ownership models such as the growth of portfolio models and investments across various sports and international borders, and the application of sport as a geopolitical and soft power instrument are only a few of many important milestones, which emphasize the major […]
In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]
Bo Jackson just as in the case of Michael Jordan helped Nike on its way to become a cultural icon that transcended the world of sports in the dynamic era of athlete branding and marketing in which Nike decided to build shoe and apparel lines around individual athletes. Nike’s strategic choice to honor great athletes […]
Co-branding and co-creation are vital elements in shaping a football/soccer culture on North American soil. The MLS has come a long way since the first game was played in 1996. However, a football/soccer culture is not built overnight in a nation that still climbs to the NFL and the pervasive power of Super Bowl as […]