Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports. I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]
Tag Archives | NBA
Obvious long-term commercial options to be exploited in major sports events and collegiate sports
By Kenneth Cortsen on April 29, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
With the awareness and the attention-grabbing role of collegiate athletics in the US, it is interesting to explore the commercial landscape tied to collegiate sports rights and events. As it is noted by Rein et al. (2006), “established professional teams in leagues such as MLB and NBA are fighting for an ever-fragmented market share in […]
Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis
By Kenneth Cortsen on February 25, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]
Sporting success, ticket prices, merchandise sales – and looking into the case of college football
Yesterday, I read an interesting post by Jesse Lawrence (more information about Jesse Lawrence, click here) about the emotional capital tied to collegiate athletics and how that corresponds with the balance between ticket prices, merchandise sales and sporting success. Simplistic and frequent (and often honest) simplifications and considerations in reference to business models in elite […]
Guest blog: Miami Heat and the role of brand positioning
By Kenneth Cortsen on October 3, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog, written by Jeanne De Calbiac, Simona Gardoviča, Guillermo Barcos, Kristaps Efeja, Balázs Perkó (international sport management students, Kenneth Cortsen (ed.)). Fans all around the world attend events of their favorite sports teams for a reason. A specific reason may be to see the team WIN. To dig deeper, every supporter places his/her club in […]