Web3 is really influencing the business of sports at the moment. Cryptocurrencies and fan tokenization are some examples of Web3-aligned technologies, which may provide sports rights holders new revenue paths. Despite the revenue potential linked to these technologies, there are also ethical aspects to consider. This article discusses the commercial opportunities of Web3 and its […]
Tag Archives | Millennials
Why investing in esports may be a good idea in the Amazon era?
By Kenneth Cortsen on February 25, 2019 in Best Of, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
This blog post takes a deeper look at this investment and its associated business reasoning while providing access to a podcast (find it below) about the development of esports and its business potential. Most people don’t consider esports a viable investment option, but that’s mostly because it is difficult to understand the full impact of […]
Fantasy Sports: Follow up on synergies between professional sports clubs and eSport
By Kenneth Cortsen on February 20, 2018 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
There is positive correlation between the passionate engagement in specific sports, e.g. through eSports (FIFA 2018 from EA Sports as one example) or fantasy sport platforms like Football Manager or DraftKings, and the consumption of the same sports.