In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]
From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and sports business, participated in a dialogue earlier this year (2020), in which he gives the audience first-hand knowledge from how he participated in boosting football’s (soccer in the […]
Det er en enorm brandøkonomiske relevans, der er på spil i forhold til #Messi og #FCBarcelona og den fremtid, som enten kommer til at foregå sammen eller hver for sig. Denne fodboldcase fremstiller nogle brandøkonomiske pointer, der er fremherskende indenfor denne kontekst af sportsbranding (jf. Messi og FC Barcelona), hvor der eksisterer en konstant interaktion […]
Tonight’s playoff-final between Fulham and Brentford is an interesting stakeholder case in football with a huge amount of money at stake. On top of securing an attractive sporting position in the Premier League, the winner of the game will also exemplify the sports economic ‘the winner takes it all’ principle of scoring the ‘football lottery’s’ […]
To megaevents indenfor sportsøkonomien skal planlægningsmæssigt finde sted på dansk grund og i København i 2021 med flytningen af EM i fodbold fra 2020 til 2021. Det har skabt øget kompleksitet p.g.a. en sammenpresset eventkalender, der giver en række udfordringer. Sagt med et smil, så er denne situation jo ikke et spørgsmål om cykelstier eller […]