Professional sport speaks a powerful voice in terms of shaping people’s opinions. Football is the world’s most popular sport and the global super stars of the game are dominant spokespersons and opinion leaders. Assisted by some of these super stars like Mesut Özil, Bastian Schweinsteiger, and Toni Kroos, the German National Team featured in a […]
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A pathway to creating a WINNING business model in the business of sports
By Kenneth Cortsen on January 25, 2015 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
In an analysis of the successful winning formulas in the business of sports, the football (soccer) team FC Bayern Munich of the German Bundesliga draws much attention these days, which is evidenced in the following citation that states: “Although elite sport is one but three DFB* goals, along with popular sport and social responsibility, it […]