Top football thrives due to the popularity of the game on a global scale and its roots in a sociocultural context. Rivalries and local derbies are at the center of attention in this sociocultural perspective of football. In an era characterized by the terminology of the ‘global village’, these matches mirror passionate pastime entertainment with […]
Tag Archives | football and commercialization
The cohesion between sporting and business performances – the case of Manchester United & the English Premier League
Since David Moyes took charge as manager of Manchester United after Sir Alex Ferguson, the sporting position of Manchester United in the English Premier League has gone downhill. This development is hurtful for the fans of the club and it has caused lots of turmoil around United that the club hasn’t come positively out of […]