Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]
Tag Archives | fifa world cup 2014
Football & business models: Factors behind Germany’s World Cup success?
Germany is one of the super powers in the world of football and the country’s latest success manifests the impression that Germany’s overall association with quality, team-work, and confidence is a fine exemplification of how to turn an understanding of the modern football context into titles. During what was thought to be one of the […]
Germany’s World Cup title emphasizes the current strength concerning the positioning of German football
By Kenneth Cortsen on July 14, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: German football party and cheering in Berlin during the 2014 Fifa World Cup Final (source: WirtschaftsWoche). From my perspective, Germany was the RIGHT team to hold the Fifa 2014 World Cup trophy in Rio last night. The Germans have played with great enthusiasm, determination, creativity, team-spirit, tactical awareness and a stable and strong performance […]
Messi, football, Adidas, FIFA World Cup 2014 and ‘hybrid sportsbranding’
By Kenneth Cortsen on March 13, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Personal sports branding apply fundamentals from classic branding theory. Consistency is important but given the personal feelings and thoughts of athletes, a personal sports brand is subject to instinct positive or negative changes caused by personal actions. Additionally, in personal sports branding the athlete’s performances on the field are changing over time from the athletic […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013
By Kenneth Cortsen on January 6, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]