Med den hastige kommercialisering og globalisering, som fodboldøkonomien har været igennem siden Bosman-dommens indtog og i takt med den mediemæssige udvikling, er der kommet øget fokus på investeringer på tværs af landegrænser for at opretholde den nationale og internationale konkurrencedygtighed. Det har medført nogle problemstillinger, som de store internationale forbund som FIFA og UEFA (samt […]
Tag Archives | FC Barcelona
Governance in football when it comes to player valuations, transfer market activities and contract negotiations
By Kenneth Cortsen on April 29, 2015 in Best Of, Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Given the rapid commercialization and globalization in the football economy in the wake of the Bosman ruling, professional football clubs have had an intensified focus on investments across national borders to influence the national and international competitiveness. This development has produced some problem areas that football’s international governing bodies FIFA and UEFA (and the national […]
UEFA Champions League reflecting the appealing spectacle of professional football
By Kenneth Cortsen on April 12, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Different scholars have brought much in-depth knowledge about why sports fans engage with professional sports properties (Funk & James, 2001; Funk, 2001; Kahle & Close). The UEFA Champions League tournament and this year’s quarter finals exemplify some of these patterns. The general motivational factors tied to sports event participation and/or viewership, i.e. socialization, performance, excitement, […]
Football players are social media stars with an ability to generate eyeballs and money
By Kenneth Cortsen on October 27, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]
Football players, asset management and the unexploited potential of enhanced player engagement in football management and football marketing.
By Kenneth Cortsen on September 9, 2014 in Best Of, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As an appetizer for the book Marketing & Football: an international perspective (Desbordes, 2012), it is emphasized that (see citation below) “Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from […]