As the business of sports enhances its relationship with fans to drive revenues, the importance of CSR has established itself as a key focus area. Strategic utilization of CSR for commercial purposes revolves around fan-generated revenue streams, e.g. ticket and merchandise sales. Sports sponsorship also presents a commercial platform through which strategic CSR may drive […]
Tag Archives | FC Barcelona
Proactive sports business strategies and organic growth
By Kenneth Cortsen on June 22, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
In an investigation of the strategies that drive sporting and business success in the UEFA Champions League, FC Barcelona’s current success of turning transfer window activities and organic growth into domestic and international titles proves a valid path. See more, by checking out this new and insightful sports business platform via FutureSport.
FC Barcelona is on top of the football world once again – case of the UEFA Champions League Final and its impact on FC Barcelona’s reputational capital
By Kenneth Cortsen on June 8, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: FC Barcelona players celebrating the ‘treble’ achievement (source: official Twitter accounts of FC Barcelona President Josep Maria Bartomeu, Andrés Iniesta and Neymar Jr.) Both FC Barcelona and Juventus fought to claim the perfect season in Saturday’s UEFA Champions League Final as both teams played to win the ‘treble’. Italian and Spanish teams dominate the […]
HOW COULD THE RISING PREMIER LEAGUE BROADCASTING REVENUE IMPACT CLUBS’ COMPLIANCE WITH FINANCIAL FAIR PLAY?
[author] [author_image timthumb=’on’][/author_image] [author_info]Guest blog written by Paul Shapiro. Paul is an Associate in the Commercial team at Charles Russell Speechlys and is a member of the firm’s Sports Group. Paul advises on a wide range of commercial and regulatory matters in the sports industry, with particular experience in sponsorship, merchandising and licensing along with football […]
The ongoing debate about who is the best man – Christiano Ronaldo or Lionel Messi – sets the tone and marks the high sporting and commercial quality of this year’s semi-finals in the UEFA Champions League
By Kenneth Cortsen on May 6, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
In alignment with the events of Spanish football’s La Liga, the UEFA Champions League has FC Barcelona’s Lionel Messi and Real Madrid’s Christiano Ronaldo in leading roles. Last night, Ronaldo scored his 76th goal in the Champions League tournament when his team Real Madrid faced Juventus in the first leg of semi-finals. He now moved […]