In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]
Football takes first place in the sports industry in terms of popularity and is also a potent platform when it comes to generating commercial revenues. However, other sports (and their properties) are also developing methods and strategies to secure commercial success. Recently, Mixed Martial Arts (MMA) has experienced intensive commercial growth when it comes to […]