A professional sports league is synonymous with its athletes. However, there are different scales for superstars and Stephen Curry stands out. He is an emphatic and intelligent player who has gone beyond local, regional and national status and become a face of the league and a proud athletic icon of not only the Bay Area […]
Tag Archives | Cleveland Cavaliers
NBA, LeBron James and global branding of basketball
The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA. In historic light, the NBA is a sports product, which was boosted by the successful co-branding associated with players like Michael Jordan, Larry Bird, Charles Barkley, Hakeem Olajuwon, Julius Erving, Earvin ’Magic’ Johnson and […]
NBA, LeBron James og global sportsbranding af basketball
”For mig handler det om at inspirere ungdommen, de børn som ser op til mig som en kilde til inspiration. Det er, hvad der driver mig hver dag til at spille det spil, som jeg elsker, fordi jeg ved, at der er børn derude, som har brug for hjælp. De har brug for én, som […]
The value of LeBron James under discussion…..
CableTV.com released a story about ‘one of the heroes of basketball in the US and in the NBA’, LeBron James. According to that source, LeBron James is underpaid by $14,883,496. Arguments point toward the fact that LeBron James should make more money annually given the value, which he brings to the franchise, which he works […]