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Tag Archives | Cleveland Cavaliers

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Stephen Curry & Golden State Warriors scoring points on the court and in #SportsBiz

A professional sports league is synonymous with its athletes. However, there are different scales for superstars and Stephen Curry stands out. He is an emphatic and intelligent player who has gone beyond local, regional and national status and become a face of the league and a proud athletic icon of not only the Bay Area […]

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NBA, LeBron James and global branding of basketball

The presence of super star players reflects a profitable narrative in the sports-entertainment-nexus of the American sports economy and the NBA. In historic light, the NBA is a sports product, which was boosted by the successful co-branding associated with players like Michael Jordan, Larry Bird, Charles Barkley, Hakeem Olajuwon, Julius Erving, Earvin ’Magic’ Johnson and […]

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