Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to connect with future generations as more and more sports fans drift to online platforms to enjoy their passion for American football. As of […]
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Does the #USWNT success present a commercial breakthrough for women’s sports?
By Kenneth Cortsen on July 21, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: #USWNT’s Alex Morgan on the cover of FIFA 16 (source: SportsCenter’s official Twitter account) When the US Women’s National Team (#USWNT) recently won the FIFA Women’s World Cup in Canada, the team created enormous hype on social media platforms. After the final win against Japan and the #USWNT’s first world cup title since 1999, […]