Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]
Tag Archives | best hospitality experiences in sport
UCN Sport Management finds joy in partnership with Wembley – insight into the management of professional sports, event and venue management
Wembley Stadium in London, in the UK is managed under Wembley National Stadium Limited, which is a subsidiary of the English Football Association (the FA). The stadium plays host to some of the greatest football events like The FA Cup Final and the home games of the English national team. It is the second largest venue in Europe […]
PlayMakers’ Club – an IMG-product striving to revolutionize hospitality experiences in sports
By Kenneth Cortsen on November 8, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Sport sponsorship has become an increasingly important part of intercollegiate athletic revenue generation as universities have been forced to seek new and creative ways to fund their programs.” (Weight et al., 2010, p. 119). Photo: PlayMakers’ Club logo. Sports sponsorship inventory continues to evolve as part of the development, which is highlighted in the above-mentioned citation. That includes […]