Concerning the publication of the 17th version of the Deloitte Football Money League, it is highlighted that top football clubs continue to monetize on their commercial activities. Regarding the top 20 clubs in Deloitte’s ranking, the report shows that the total combined revenue went up to €5.4 billion (8 % increase). Top football’s continued growth […]
Tag Archives | AC Milan
Italy’s ‘Serie A’ & the economic competition of European football leagues
By Kenneth Cortsen on August 14, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
What inspired me to write this post was an article, which I read on the Danish football site, www.bold.dk, earlier today. The article refers to statements from the AS Roma star Daniele De Rossi, who highlights the current position of Italian club football, which De Rossi associates with a ‘free fall’. He points to the […]
Football & the ‘transfer circus’ – star players are part of the clubs’ spending spree
Although different European countries are still struggling to recover from the mode of financial crisis, the football economy is different and hence is characterized by a ‘spending spree’. Competent football players are still in high demand. According to FIFA (2013), total income from 5,204 transfers worldwide was $928.8 mio. (£612 mio). Despite the fact that the […]
Taking a look at big spenders in ‘sports sponsorship’ – part 3 – Emirates & its football engagement
By Kenneth Cortsen on June 27, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
When following the world of professional sports and especially football, you will recognize Emirates. In an investigation of sports sponsorships, the brand from Dubai comes to mind as a key player in the management of various sponsorship assets in different sports. In terms of football sponsorships, Emirates has taken a dominant role. The brand has […]