‘Trade in Sports’ is a Swedish company specializing in sports investments. It is new financial service company focusing on the ‘opportunity to invest in actors in the sports industry’. Many actors in the sports industry lack external capital. Therefore, this financial service acts as a marketplace where investors and actors (teams and individuals, incl. race […]
Talent management – ‘Pursuit of happiness’ in sports and business
One of the competitive parameters in the football industry is ‘talent management’. Investing in scouting, talent academies and hence signing the ‘right talents’ may be WHAT takes a club to the next level and leads to a competitive edge – a scenario which can result in the club reaping financial benefits of the club’s operations. […]
Sport as show business
The influx of commercialization in the sports industry has created a melting pot in which the junction between sport and entertainment is a key ingredient. In the contemporary sports industry, serious and leading actors are competitively and continuously trying to find innovative ways to capitalize on this junction. Brand building and brand management are at […]
The application of ‘strategic CSR’ in the sports industry
From strategic and commercial angles, corporate social responsibility (CSR) can definitely be applied in the sports industry as an innovative tool to achieve profitable value creation. In their research, Bradish & Cronin (2009) state that “over the past decade, there has been a groundswell of support within the sports industry to be ‘good sports’, as […]
UEFA just released the fifth ‘Club Licensing Benchmarking Report’
UEFA just released the fifth ‘Club Licensing Benchmarking Report’, which entails detailed analytical points and comments connected to the governance and financial development of European club football. UEFA’s ‘financial fair play’ (FFP) idea is all about ‘financial sustainability’ in the sense that clubs must strive to balance revenues with expenses and try to do their […]