Guest blog written by Constantinos Charalambides, passionate footballer and sports management student (Kenneth Cortsen, ed.). Constantinos is a professional football player and team captain at APOEL FC and the Cyprus national team. He loves his job and he loves training in order to become better and better and also finds joy in highlighting new ideas […]
Football players are social media stars with an ability to generate eyeballs and money
By Kenneth Cortsen on October 27, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]
Do sports sponsors have a responsibility for the creation of enhanced fan experiences?
By Kenneth Cortsen on October 24, 2014 in Best Of, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
With the intensified vitality of brand management in the sports industry, major sports properties and their business partners have allocated more resources towards strategies aimed at building profitable brand solutions. That has shaped current and modern sports branding and sports economic trends in the sense that top sports properties as well as sports properties at […]
Top five European football leagues dominate the shirt sponsorship market
An accumulated €580 mio. is the amount that is generated from key shirt sponsorships for the 2014/2015 season in the top five European football leagues, i.e. the English Premier League, the German Bundesliga, the Italian Serie A, the Spanish La Liga, and the French Ligue 1 (Sports Marketing Frontiers, 2014). Figure 1: Top 15 shirt […]
When brands seek to find economic impact in sports sponsorship activation linked to WINNING
By Kenneth Cortsen on October 19, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
We have seen many changes in the relationship between sports and business over the years but one factor that have continued to be stable is the factor that it is still crucial to take advantage of the association with WINNING. When analyzing how premium sports properties operate and engage with stakeholders, there are many good […]