According to Darren Rovell from ESPN, powerful sports brands like Kobe Bryan, Michael Jordan, Derek Jeter or Tom Brady are currently not on Twitter…..This is a very surprising fact given the status and position of these persons in the world of sports. The sports world and the rise of a sports star lead to massive […]
Archive | Sport Marketing
Interesting articles about ‘the Business of Sports’
For inspiration about the crossroad between ‘sport & business‘, check out this knowledge centre….You will find articles about the following topics: ‘sport & fandom’ ‘sports branding’ ‘sport management’ ‘sport economy’ ‘sport & experience economy’ ‘sport & CSR’ ‘sport & venue management’ ‘sport & event economy’ ‘sport & event marketing’