The German football (soccer) club FC St. Pauli has been capable of drawing the attention of many football fans without showcasing an expensive team, iconic star players at the top of football world, or even artistic football qualities of highest caliber. The club has become a very strong football brand despite the fact that the […]
In today’s contemporary society, we witness a sports industry, which has become more commercialized and globalized over the years. Sports have a more significant role in our society and have a wider appeal to people worldwide. Some of the largest media audiences are related to mega sports events, e.g. single events like Super Bowl or […]
The sports world is exciting and unpredictable due to its dynamic nature. New stars may shine and current stars may fade. The lack of human control may result in various scandals or fatal incidents. A lot of people are intertwined in this world – athletes, coaches, managers, nutritionists, sponsors, fans just to mention some interrelating […]
Football economy, sports marketing, UEFA Champions League, sports branding
The influx of commercialization in the sports industry has created a melting pot in which the junction between sport and entertainment is a key ingredient. In the contemporary sports industry, serious and leading actors are competitively and continuously trying to find innovative ways to capitalize on this junction. Brand building and brand management are at […]