CableTV.com released a story about ‘one of the heroes of basketball in the US and in the NBA’, LeBron James. According to that source, LeBron James is underpaid by $14,883,496. Arguments point toward the fact that LeBron James should make more money annually given the value, which he brings to the franchise, which he works […]
Archive | Sport Management
Taking a look at big spenders in ‘sports sponsorship’ – part 1
By Kenneth Cortsen on May 2, 2013 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Barclays is huge player in the financial industry, i.e. personal banking, credit cards, wealth & investment management, corporate & investment banking. The corporation has a large international presence worldwide. The financial industry traditionally invests highly in sports sponsorship. Barclays is no exception. As a reason for being involved in sports sponsorship, Barclays state that “sport […]
Asia as a growing sports market
Asia receives more and more recognition as a very important marketplace for sports and corporations, which utilize sports as a ‘marketing vehicle’. Globalization efforts of the biggest football (soccer) clubs in World have pointed towards Asia. The biggest American leagues, e.g. the NBA, have done the same. The trend seems to be the same when […]
Getting more out of sports sponsorship in a crowded marketplace – sponsorship is a ‘social game’….
By Kenneth Cortsen on April 23, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Sports sponsorship is a ‘dialogical partnership’ between different parties trying to maximize the effect of shared knowledge, feedback, invested time & money, human & social capital (including networks) etc. Some sponsors may find it difficult to measure the impact of sports sponsorship or to optimize their sponsorship activities via activation. Professional management of sports sponsorships […]
Insights into sponsorship deals in European football….
There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]