Tonight, Christiano Ronaldo from Real Madrid won FIFA’s Ballon d’Or award for the second time in his career. Ronaldo’s passion and emotions shined through as he thanked people around him for their support and help in the process of winning this award. Ronaldo quickly responded to fans via Facebook as he stated ”Very proud to […]
Archive | Sport Management
Discussing advantages of applying ‘strategic CSR’ in the business of sports
By Kenneth Cortsen on January 7, 2014 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
The intersection between ’strategic CSR’ and sports branding has a capacity to integrate stakeholders’ experiences with a brand and the psychological meaning or value attached to a brand given the interactionist nature of sports branding (Cortsen, 2013), i.e. the symbolic and experiential characteristics of brand image and the fact that brand attitudes are founded upon […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013
By Kenneth Cortsen on January 6, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the first half of 2013
By Kenneth Cortsen on January 3, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
2013 was full of spectacular sports moments. Sports governing bodies, sports events, sports teams, athletes, fans and other relevant parties, which shape and construct the convergence between ‘sport and business’, all contributed to the sports flashes of 2013. This context has changed in the sense that the most sensational and thus exposed moments are no […]
How sports sponsorships, localized content and new technologies merge
By Kenneth Cortsen on December 21, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The world of sports sponsorship has definitely changed as a result of advances in technology. The current sports sponsorship market is characterized by enhanced media fragmentation as brands aim to build on what they do via traditional channels by moving into mobile marketing and social media solutions. This way, brands intensify the likelihood to highlight […]