If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities. Building a data bridge from the sporting to the business side Earlier this year, […]
Archive | Sport Management
Football economy – ‘living’ the brand of Real Madrid
By Kenneth Cortsen on September 25, 2015 in Best Of, Sport Economy, Sport Management, Sport Marketing
The preaching vision of Real Madrid’s commercial partnership with the ‘Microsoft Cloud’ brand is to open the stadium to 450 million fans. The vision tells the story of technology being a great facilitator of fan engagement and sponsorship activation. One of the biggest challenges for sports properties in the postmodern era is to establish […]
The NFL – TV is still king but digital content is on the rise
By Kenneth Cortsen on September 16, 2015 in Best Of, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to connect with future generations as more and more sports fans drift to online platforms to enjoy their passion for American football. As of […]
‘More than a club’ – production of comprehensive football experiences based on a strong narrative
FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]
The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby
By Kenneth Cortsen on September 4, 2015 in Best Of, Sport & Events, Sport Economy, Sport Management, Sport Marketing
The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized version that we experience today, there are still great lessons to learn about sports […]