In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]
From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and sports business, participated in a dialogue earlier this year (2020), in which he gives the audience first-hand knowledge from how he participated in boosting football’s (soccer in the […]
Den argentinske boldkunstner Diego Armando Maradona Franco er desværre revet fra os i en alder af kun 60 år. Gennem sin aktive karriere har få, hvis nogle overhovedet, henrykket fodboldfans på globalt plan på den måde, som Maradona gjorde med sin sublime tekniske fodboldbegavelse og strategiske intuition for spillet. Maradona manøvrerede sig ofte, alene eller […]
Det er en enorm brandøkonomiske relevans, der er på spil i forhold til #Messi og #FCBarcelona og den fremtid, som enten kommer til at foregå sammen eller hver for sig. Denne fodboldcase fremstiller nogle brandøkonomiske pointer, der er fremherskende indenfor denne kontekst af sportsbranding (jf. Messi og FC Barcelona), hvor der eksisterer en konstant interaktion […]
Tonight’s playoff-final between Fulham and Brentford is an interesting stakeholder case in football with a huge amount of money at stake. On top of securing an attractive sporting position in the Premier League, the winner of the game will also exemplify the sports economic ‘the winner takes it all’ principle of scoring the ‘football lottery’s’ […]