Gæsteindlæg skrevet af Mathias Gonzalez, stud. PBA Sportsmanagement (red. Kenneth Cortsen) Vi lever i en tid, hvor man uhæmmet tager billeder og ’selfies’ af alt. Jeg vil gå så langt som til at kalde vores generation for ’selfie-generationen’. Selfie-udviklingen skaber brandingmæssige muligheder Alene fra 2014 til 2017 har der været en stigning på hele 16.2% […]
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Corporate brands taking advantage of the passionate texture of football – Nike vs. Adidas
By Kenneth Cortsen on June 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
On top of being a premium football event, the FIFA World Cup is also a social party for corporate brands. Despite not being one of the official FIFA sponsors, other brands still invests highly in football’s most notorious party. For Nike, its football (soccer) business unit has already created buzz around the #RiskEverything campaign, which […]