Photos: Valentino Rossi, MotoGP’s famous no. 46 (source: Rossi’s official web site). Valentino Rossi turned out to be the first rider to accomplish 200 MotoGP podium endings when he came in third in Jerez last month. The Movistar-sponsored Yamaha rider and Italian multiple MotoGP World Champion stands out as the best motorcycle racer of all time […]
Tag Archives | Valentino Rossi
The importance of ‘experiential marketing’ and ‘cultural branding’ in the business of sports
The recognized sports brand Oakley recently introduced a new branding campaign, which integrates and ‘plays on’ key ingredients of what makes the sports world unique. Among others, motorsport stars like Valentino Rossi, Sebastian Loeb and Fernando Alonso take part in the campaign. The campaign was launched under the name ‘Change Perspective’ and features various ‘integrated […]