Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]
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Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on August 24, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]