From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and sports business, participated in a dialogue earlier this year (2020), in which he gives the audience first-hand knowledge from how he participated in boosting football’s (soccer in the […]
Tag Archives | #sportsbiz
Success over time highlights Liverpool FC’s strong ethos of fighting back
Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]
Data analytics, organizational learning and governance in football
Football (soccer in the US) is subject to the market dynamics and the rapid information flow characterizing societies in the digital era. Whether focus is on sporting performances or the business of football, including the correlation between the two perspectives, the proficiencies of football clubs to comprehend and ‘tackle’ the data challenge with enhanced accuracy […]
Football/soccer analytics – the search for competitive advantages
Winning the UEFA Champions League is a function of how strategy creates a vital level of cohesion and thus understanding within a team. Data plays a central role in helping to facilitate such scenarios in the world of football. Football is the most complex game in sports. Therefore, it is crucial to let data assist […]
The ’reputational effects’ on Nike as a result of the ‘exploding sneaker’ of Zion Williamson
The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) […]