”Understanding and managing attention is now the single most important determinant of business success” (Davenport & Beck, 2013, p. 3) The above-mentioned words give attention the economic perspective of being a ‘new currency’. While it may be a rather intangible concept, it is something tradable. Positive attention is in high demand but it is also perishable […]
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Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis
By Kenneth Cortsen on February 25, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]