In professional sports, there is a clear association with money. Sports celebrities in the most commercialized sports are profitable properties. This post gives you some insights into the revenue streams of professional athletes. Though, the probability that YOU will end up as one of the world’s most money-spinning athletes is VERY LOW. Competition is fierce […]
Tag Archives | sports economy
PlayMakers’ Club – an IMG-product striving to revolutionize hospitality experiences in sports
By Kenneth Cortsen on November 8, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Sport sponsorship has become an increasingly important part of intercollegiate athletic revenue generation as universities have been forced to seek new and creative ways to fund their programs.” (Weight et al., 2010, p. 119). Photo: PlayMakers’ Club logo. Sports sponsorship inventory continues to evolve as part of the development, which is highlighted in the above-mentioned citation. That includes […]
The business of sport may be the impetus to boost your profit-making abilities
“Just as the Internet provided the communications architecture enabling the disruption and reorganization of the global musical economy, the ‘media sport content economy’ is undergoing a parallel transformation” (Hutchins & Rowe, 2010, p. 4). As you can interpret from the citation above, the ‘media sport content economy’ is changing and that brings change for corporations. […]
Sporting success, ticket prices, merchandise sales – and looking into the case of college football
Yesterday, I read an interesting post by Jesse Lawrence (more information about Jesse Lawrence, click here) about the emotional capital tied to collegiate athletics and how that corresponds with the balance between ticket prices, merchandise sales and sporting success. Simplistic and frequent (and often honest) simplifications and considerations in reference to business models in elite […]
Real Madrid’s earning power
Real Madrid leads Deloitte’s ‘Money List’ in terms of revenues. Part of Real Madrid’s success is associated with the club’s attractiveness for sponsors. This year, Real Madrid signed a shirt-sponsorship deal with Emirates (airline) – a 5-year deal with an annual value of approximately $39 mio (Sport Marketing Frontiers, 2013). To exemplify Real Madrid’s brand […]