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Tag Archives | sports communication

Growth of e-sports

The growing business of e-sports does not seem to slow down

While everybody is commenting and elaborating on the new £5.136 billion television rights deal of the Premier League in England, there is a new trend in the sports market, which has the potential to change the ways in which we experience and consume sports. Newzoo conducted the Global Esports Report, which strives to illustrate a […]

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‘More than a club’ – production of comprehensive football experiences based on a strong narrative

FC Barcelona is ’more than a club’. This rhetorical expression is a strong fundamental narrative refined through CSR (cf. the club’s ties to UNICEF) and the club’s winning performances on the pitch and its climb to one of the global market leaders in the business of sports. Photo: FC Barcelona is ‘more than a club’ […]

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